Social Media Marketing

Social Media Marketing

The process of Social Media Marketing is an effort to pull potential visitors to your website through interesting content such as status updates, images and videos posted over several social media websites. This sensation is termed as Social Media Marketing (SMM) and it seemed to majorly like with website optimized process. It is closely related to the process of Search Engine Optimization. Social Media Marketing has emerged as most effective tool for internet marketing after Search Engine Optimization.

Thus Social Media Marketing or Social Media Optimization refers the use of social media basics and websites to increase awareness of a company, brand or a product. The type of social media include the following elements

Social News


Social Networking (Facebook, Twitter, Google+, LinkedIn)

Blogs – Blogger, Word Press

Videos – You Tube

How it Works?

Whenever a web page is liked or shared on a social media website by a user it counts for that web page’s quality and content. These points further used by search engines to rank the web page accordingly to show in the search results. This way search engines are scan more into the social media search.

How Traffic is Generated?

Social Media Marketing is a technique which works on the basis of viral marketing and that spread through word of mouth by using social media websites. The content could be shared complete various sources likes photo sharing, bookmarking, videos and other social network sites. This way by following social trends websites can retain existing followers and also attract new ones. Thus the business builds the online presence and its ranking is also increased.


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