Thus Social Media Marketing or Social Media Optimization refers the use of social media basics and websites to increase awareness of a company, brand or a product. The type of social media include the following elements
Social Networking (Facebook, Twitter, Google+, LinkedIn)
Blogs – Blogger, Word Press
Videos – You Tube
How it Works?
Whenever a web page is liked or shared on a social media website by a user it counts for that web page’s quality and content. These points further used by search engines to rank the web page accordingly to show in the search results. This way search engines are scan more into the social media search.
How Traffic is Generated?
Social Media Marketing is a technique which works on the basis of viral marketing and that spread through word of mouth by using social media websites. The content could be shared complete various sources likes photo sharing, bookmarking, videos and other social network sites. This way by following social trends websites can retain existing followers and also attract new ones. Thus the business builds the online presence and its ranking is also increased.