Various companies adopt different strategies for their PPC campaign. Some companies keep high budget for their campaign to generate higher clicks on their Ads but our main focus is not on more budgets for more click rather our focus is on long tail search keywords which are not only highly affordable and can be easily converted. So a campaign requires you to purchase certain keywords that are relevant and popular so whenever someone make search of those keywords they will see your link on the top of the page. Such strategies are of great benefit as they get instant traffic and instant customers.
Different Types of PPC managements
Bing advertising service
Yahoo advertising service
Benefits of PPC:-
You only have to pay when a user click on your ad.
You can get high traffic.
Target particular audience.